Considering that about three quarters (74%) of Generation Z say they often snack between meals, a study by the Institute of Food Technologies found, Late July can reach a target audience of consumers with its takeover campaign on Spotify's popular summer playlists. The number of listeners to Spotify's ad-supported service grew 32% to 163 million worldwide in Q1 from a year earlier, a sign of the platform's growing popularity. Thirty-nine percent of Spotify's listeners are under age 30, while 26% of its monthly users are in North America, per data compiled by the Business of Apps. Last year, Spotify users streamed 6 million minutes of summer-themed songs a day during the season.Ĭampbell Soup's Late July snack brand aims to reach the growing number of consumers who listen to Spotify with a playlist takeover that fits with its inaugural 'Bring Out the Good Chips' campaign and is timed to coincide with the brand's name. Late July's advertising follows the launch of Burt's Bees' first Spotify playlist called 'Nature Break' that focused on personal wellness, Anytime Fitness' curated playlists for virtual workout classes and the U.S.

Summer-themed playlists have seen a 245% surge in recent weeks. Expanding on its 'Bring Out the Good Chips' campaign, Late July's advertising will appear among the 'Summer Party,' 'Summer BBQ,' 'Your Summer Rewind' and 'New Music Friday' playlists.The campaign on the streaming platform includes an audio spot. Campbell Soups snack brand Late July this month is taking over 'Summer on Spotify' playlists as part of its first national advertising campaign, per information shared with Mobile Marketer.

Summer spotify playlist covers